by Adventure Travel
The Transformational Travel Council defines Transformational Travel as “intentionally traveling to stretch, learn and grow into new ways of being and engaging with the world.”
Transformational travel is any travel experience that empowers people to make meaningful, lasting changes in their life and positive impact in the world around them. Ultimately, it’s a new philosophy on travel that connects travellers to their truest self and to others, cultivating a sense of purpose and belonging. It is often identified as a missing link in today’s social purpose and sustainability movements. It is about regeneration of self, planet, and people.
Travel is not a promise. It is an opportunity to gain perspective, to broaden, to expand. It is a chance to discover our courage, discover moments of clarity, and see both inwardly and outwardly what we cannot see from home. It is a chance to meaningfully connect to others, and to ourselves. It’s an opportunity to go beyond and engage something far bigger than ourselves.
But the greatest value lies still ahead. If we are to contribute to travel being a force for good in this world, it is not enough to simply return. The greatest opportunity travel holds is to use its gifts to create positive change in our lives, in our communities, and in the world.
“If our journey transforms ourselves only we will have missed the true power of travel. The transformation must extend to the people, places, and cultures we travel to. Without this the journey becomes a selfish pursuit.”
In this course the Transformational Travel Council will seek to equip you with knowledge, tools, and skills to guide your travelers on a journey to deeper meaning through their travel experiences. You'll learn practical tools and methods for expanding and deepening traveler connection, meaning, and purpose. We believe this leads to increased engagement, referrals, and loyalty for your business. It also leads to a scaled positive impact for people, place, and planet. Overall you will gain the practical skills needed to craft truly transformational experiences of all kinds.
In the end, what you do with this knowledge will be unique to your work, your soul, and your passions. You are the purveyor of a new way of traveling and we hope to support you in continuing that work.
Key Takeaways
• Foundational principles and scientific theories that contribute to what we now call Transformational Travel
• How to craft a compelling and inspirational traveler roadmap to connect the traveler to the journey
• The TTC Transformation Design Principles and Guiding Practices for Transformation Design and the practical applications of those principles
• The TTC foundational tools of PATH and HEART and how to use them in your work
• Overviews of a few of the areas impacted by Transformational Travel and how to ensure those impacts are as positive as they can be
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