We bring Big Results without the Big Cost and see the Big Picture

...and sweat the small details. EM Adventure Marketing offers integrated marketing communications services with a strong emphasis on social media, public relations, website/content creation and media outreach. We provide creative and comprehensive marketing and communications solutions for destination marketing organizations, tourism boards, adventure travel operators, special events, “must-see” attractions, and active lifestyle and consumer brands.

Elyse Mailhot

Lead Strategist, PR Guru, Integrated Media & Communication Specialist

Combining a passion for adventure travel and 25+ years of industry experience with a database of hundreds of A-list writers and influencers, and an impressive portfolio of industry leaders globally; Elyse Mailhot has worked with some of Canada’s most innovative tourism clients in marketing destinations which includes Destination Canada, Tourism Vancouver, Destination BC as well as leading polar expedition cruise specialists, Indigenous lodges and attractions, research and destination development agencies and others. Elyse has been gaining placement in the most prestigious and influential media outlets around the world. Her energetic optimism, tireless work ethic and impressive connections with tourism leaders worldwide have generated new business and increased clients’ bottom line and visibility in top media outlets. Always keeping abreast of the newest PR, marketing and communications trends Elyse brings expertise and great insights into her work. When Elyse is out of the office, you can find her travelling to exotic places with her kids, trail running on Vancouver’s North Shore or skiing in Whistler. She is a Fellow of the Royal Canadian Geographical Society (RCGS) and an Advisor and Publicist for the Transformational Travel Council, and a Co-Founder of the TTC Herald Media Program. She is an active member of the Adventure Travel Trade Association (ATTA), Transformational Travel Council (TTC), Women Travel Leaders (WTL), TravMedia, Travel Media Association of Canada (TMAC) and other influential networks and communities globally.

To read Elyse's full story, click here

Crai Bower

Content Writer, Storyteller, Photographer

Crai is an engaging storyteller, photographer, content creator and award-winning writer specializing in outdoor recreation and adventure travel. Crai’s work has been featured in leading media outlets worldwide. He contributes to the development of written and visual content for destinations, tourism operators and leading travel brands and clothing brands across North America. Crai writes for websites, brochures, newsletters, blogs, brand books and other collateral material of various kinds. His industry knowledge and passion for adventure shine through in his work, style and voice. When Crai is out of the office, you can him gardening in his Seattle oasis or skiing on the Powder Highway

Steven Threndyle

Content Development, Copywriting Strategy

Steven Threndyle has worked on both sides of the media fence for the past 25 years; writing stories in diverse publications and niche outlets in ski, sports and recreation, national newspapers, website content, while guiding the media conversation for clients like Icebreaker, Arc’teryx, Big White/Silver Star Ski Resort and Destination Canada. Whether he’s working on a magazine feature or online blog, crafting a media release or developing story angles, his goal is to always “make the reader care.” When Steven is not in the office, you can find skiing in Whistler or walking the West Coast Trail with his daughter.

Julie Thorner

Associate Marketing Strategist, Founder and President of a Digital Marketing and Media Firm, Website Developer & Designer

Julie is an adventurer at heart and the founder and president of US-based marketing and media agency, Liquid Spark. The award-winning full-service digital marketing and media firm specializes in digital marketing, social media and email marketing, website design and development, as well as SEO and tech optimization, within the adventure travel space. Julie is a passionate adventurer, an industry advisor, and a seasoned adventure tourism professional with a strong interest in sustainable and regenerative travel. Her background is in the outdoor recreation and retail industry. Julie's industry contributions and support for people, places and the planet are remarkable. When Julie is out of the office, you can find her skiing or river rafting with her sons. EM Adventure Marketing is thrilled to collaborate with a pro like Julie and Liquid Spark in expanding its digital marketing and website development services to better serve current and future clients in the destination marketing and development, and the adventure travel sector.

Jennine Cohen

Tourism Business Advisor, Lifestyle & Wellness Coach

Jennine is the co-founder of the Women Travel Network (WTL), a caring business and lifestyle coach, as well as a luxury adventure travel specialist of nearly two decades. Jennine helps high-performing travel industry owners and women executives take their businesses to the next level while living fulfilling lives. When out of the office, you can find Jennine kitesurfing in Morocco or networking with successful businesswomen and WTL members.