By Michelle Montgomery
Make 2023 Your Year for Proactive Marketing Success
7 Strategies to Implement Now, to Support Your 2023 Marketing Efforts
So you’re successfully jumpstarting your 2023 marketing efforts now by leveraging the last couple of months of the new year—and you’re wondering how you can continue to ride that momentum to make 2023 your most successful year yet?
Look no further. We’ve compiled a list of 7 strategic steps you should implement now.
1. Finish your 2023 marketing roadmap.
This is arguably the biggest strategy/step on the list, but we start with it because it is also the most important: finish your 2023 marketing roadmap. This will inform you of your 2023 needs for campaigns, SEO, and content.
If planning an entire year’s worth of marketing makes you a little itchy, we suggest using pencil and starting with only your key events/campaigns/needs first. The important thing is to start somewhere—remembering that your roadmap can be edited and tweaked as the year rolls closer.
2. Update your in-house customer lists and lookalike audience lists across your various ad platforms.
In preparation for your 2023 campaigns, ensure your audiences are updated and ready to go across the ad platforms you might be using, including (but certainly not limited to) Facebook, Instagram, Google Ads, etc. This allows you to gather your customer data, think critically about the campaigns you’ll be running (informed, of course, by your marketing roadmap and goals!), and save clear audiences and lookalike audiences.
Some key considerations include:
Fresh audiences that expand your reach: new demographics or locations.
Strong remarketing opportunities with older in-house audiences.
Juicy campaign
3. Clean up your email lists.
Your email list is liquid gold, making your adventure brand rich with trusted communication and a wealth of customer data that makes it easy to deliver relevant messaging that makes your customers happy. A clean email list not only improves your overall email campaign performance but increases your overall email marketing success. It’s worth carving out some time to do some strategic house cleaning in preparation for next year.
You’ll want to ensure that:
You identify inactive subscribers so that you can plan a re-engagement campaign; this can be an enticing and exclusive offer, a survey, or a transparent email that asks if they still want to receive your emails.
Unsubscribe inactive subscribers when you’re ready.
Organize your audience data: determine the best way to segment, tag, or group subscribers together in a way that’s helpful to your business and your roadmap goals for the upcoming year.
4. Deploy strong SEO to support 2023 bookings and upcoming goals/campaigns.
Based on your marketing roadmap and any audits you had done when you tackled the 5 easy ways to jumpstart your 2023 marketing, it’s time to update your website SEO. While this is certainly a larger project that takes time and expertise, it should be an annual priority.
Check out our article on SEO Basics for Your Brand to help you get started. Or consider an SEO audit for professional insight and direction tailored to your needs.
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