Sustainability Is Dead. Long Live Sustainability (or, Redefining the Term in a Post-COVID World)

BY: Julie Reid, Sustainable Brands

In moments of crisis, we return our focus to the base layer of Maslow’s famed pyramid and seek to secure a safe home, enough food for our families and basic physical health. But we get to choose what the world will look like when we open our doors in three…six…twelve months’ time. Will we choose Human 101 or Human 3.0?

Oh, what a difference a few months makes …

Everything that was so important even a few weeks ago — like, how to convince people to stop flying so often, how to break our over-reliance on plastic, how to stop deforestation, how to wean us off fast fashion — all of that feels like it’s on the back burner for the moment.

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Elyse Mailhot