The 7 stages to the "new normal" in travel

BY: Timothy O'Neil-Dunne, 777 Partners

There is an expectation mostly driven by hope – which we all know is not a strategy – that the current global lockdown is temporary and that we will emerge on the other side stronger, better and, well, normal.

That is not the case. I hope that somehow, I will end up eating these words, but I don’t believe so. We – yes all of us – will have to go through a cycle of pain. How we manage the quantitative aspects of this crisis will depend on what our future looks like. I have therefore prepared a chart of the seven stages we must pass through.

Here are the seven stages.

CONTINUE READING THE ARTICLE HERE

Elyse Mailhot